Online shopping is more environmentally friendly than driving to the shops, according to the Logistics Research Centre at Heriot-Watt University. The Team found that, on average, having goods delivered to a home address by parcel carrier generates significantly less carbon dioxide than making a special trip to buy the same item.
The research compared the carbon footprints of online and conventional shopping for small goods such as books, CD’s cameras and household items. It was found that a typical van-based home delivery produced 181g CO2 compared with 4,274 CO2 for an average trip to the shops by car. An average bus trip by a shopper produced 1,265 CO2. In other words, when a customer drives to the shops and buys fewer that 24 small, non-food itesm per trip or travels by bus (individuals disabilities allowing!) and buys fewer than 7 items, home delivery is more environmentally-friendly.
Internet retailers have long claimed that shopping online is better for the environmant. However Professor Alan McKinnon, Director of The Logistics Research Centre, and one of the authors, pointed out that “While this research suggests that home delivery is less carbon intensive, neither it nor a conventional shopping trip can be said to have an absolute environment advantage. Someone using public transport at peak times and buying goods in bulk can match the emissions per item of home delivery”.
The critical factors in the calculation are the number of items purchased per shopping trip, the choice of travel made, the probability of the consumer being at home to receive the goods and the way in which unwanted goods are returned . The figures quoted above and the way in which unwanted goods are returned. The figures qoted above make no allowance for failed home delivery or the return of unwanted products, though these complications are addressed in the report.
* With thanks to Internet Retailing for the article - see May Newsletter edition: www.internetretailing.net